MONDAY MEETING AGENDA

GENERAL SESSION ---> 8:30am — 10:00am
DIALOGUE WITH AREA REGULATORS
• Changes in the regulatory landscape: new rules and focuses
• Exam priorities, deficiencies, and enforcement
• Internal controls for compliance officers to consider
David A. Greene, FINRA*
Rosalind R Tyson, SEC*
Craig R. Watanabe, CSCP, Penniall & Associates, Inc.
*Invited and pursuing authorization

Session I ---> 10:15am — 11:30am
I(a) BD Compliance and Risk in Today’s World
• What is compliance’s role in risk management?
• How to identify key risks in an ever-changing business and regulatory environment
• Developing programs to address identified risks
• Communicating the firm’s risk management process to regulators and clients/consultants
Michele R. Fron, Keesal, Young & Logan
Lisa J. Roth, Keystone Capital Corporation

I(b) IA/HF Compliance and Risk in Today’s World
• What is compliance’s role in risk management?
• How to identify key risks in an ever-changing business and regulatory environment
• Developing programs to address identified risks
• Communicating the firm’s risk management process to regulators and clients/consultants
Helane Morrison, Hall Capital Partners LLC

I(c) IA/HF Introduction to compliance
• Requirements for a compliance program
• The Role of a Compliance Officer in a newly regulated entity
• Developing (or establishing) a Culture of Compliance
• Managing credibility; how to say no yet still advocate your firm’s initiatives
• How to use risk and conflict of interest assessments to enhance the compliance function
David E. Tang, Sidley Austin LLP
Russell C. Lemley, CSCP, American Funds

Session II ---> 12:45pm — 2:00pm
II(a) GI Best Practices: Current Hot Products
• A review of the current “hot” products
• The regulator’s perspective on these products
• Best practices for evaluating and vetting these products
• Surveillance techniques and the regulators view on these products
• Use of disclosure to avoid complaints and litigation
W. Hardy Callcott, Bingham McCutchen LLP

II(b) GI Best Practices: Compliance with Retirement Issues
• Recent updates to ERISA (fee disclosure and participant advice)
• Applicability of IRC 4975 to IRA Beneficiaries
• Issues with annuities, target date funds, and stable value funds
• Sales practice issues (senior suitability, retirement income planning)
Jason C. Roberts, Reish & Reicher

II(c) GI Best Practices: Avoiding Litigation and Managing Publicity for Compliance Officers
• How to identify problematic issues before they turn into an enforcement action or litigation
• Proactive steps to protect the firm and its stakeholders once a problem arises
• A compliance officer’s guide to avoid being the subject of a failure to supervise claim
• How do you respond or advise management when the press calls about a problem?
Bari Havlik, Charles Schwab & Co., Inc.
Sylvia M. Scott, Freeman, Freeman & Smiley LLP

Session III ---> 2:15pm — 3:30pm
III(a) BD Examinations Process (Internal and External)
• Preparation and management of the regulatory exam process
• Conducting your internal review and identifying hot topics
• The relationship between the internal and external reviews
• How to identify and address the hot topics for the external and internal reviews
• Addressing the exam deficiencies
Brian T. Applegate, ING Direct - Sharebuilder Securities
Mary E. Cobb, M. E. Cobb Consulting

III(b) IA Examinations Process (Internal and external)
• Preparation and management of the regulatory exam process
• Conducting your internal review
• The relationship between the internal and external reviews
• Addressing the exam deficiencies and identifying hot topics
Mary Ann Iudice, Nuveen Investments, LLC
Michelle L. Jacko, CSCP, Core Compliance & Legal Services, Inc.

III(c) HF Examinations Process (Internal and External)
• Compliance framework and conducting internal review or testing
• Identifying internal hot topics subject to external regulatory review
• Preparation and management of the regulatory exam process
• Deficiency Letter versus Enforcement and resolving deficiencies
Catherine D. Holmes, Jeffer Mangels Butler & Mitchell LLP

Session IV ---> 3:45pm — 5:00pm
IV(a) BD Ethics - Code of Conduct
• ABA & State Bar requirements for attorneys to report
• SEC requirements for self reporting
• Practical tips for creation, distribution, and analysis
• Use in litigation and investigations
• What you say or don’t say can and will be used against you
Susan L. Hoffman, Bingham McCutchen LLP
Diane P. Novak, Toyota Financial Service

IV(b) IA/HF Code of Ethics
• Defining the parameters, duties, responsibilities/liabilities and enforcement
• Build it, expand it, maintain it (policies and procedures) and test it
• Risks and conflicts of interest – internal and beyond
• Personal trading policies and procedures
Beth Ann Coleman, Allianz Global Investors Capital
Arthur L. Zwickel, Paul, Hastings, Janofsky & Walker LLP

IV(c) IA/HF Recordkeeping
• Developing an effective recordkeeping program – critical elements to consider
• Practical solutions for maintaining records and application to IA books and
records requirements
• Data information security and other issues to consider for electronic maintenance
• How litigation attorneys and the SEC apply procedural rules to investment advisers
Timothy M. Simons, CSCP, Focus 1 Associates LLC

TUESDAY LAB AGENDA
Seating is limited - sign up today!

BD TRACK ---> 9:00am — 10:30am
LAB BD: Testing/Risk Assessment
• Coming up with a game plan including resources and technology
• How to do a risk assessment
• Sampling - what to pick and how many
• Case study - actually conducting a review
• Reporting the findings and doing the follow-up
Kerry E. Cunningham, Cetera Financial Group

BD TRACK ---> 10:45am — 12:15pm
LAB BD: Advertising/ Marketing/Social Media
• The “who, what, when, where, why & how” approach to advertising and marketing review
• Learn the three most important rules for communications with the public
• Social media... friend or foe? What you need to know to keep your firm compliant
• What to do when you receive a FINRA comment letter
• Advertising/marketing review - 80% logic, 20% rules
Mark H. Nicholas, Cetera Financial Group

BD TRACK ---> 1:30pm — 3:00pm
LAB BD: How to Conduct a Branch Exam
• What do I need to know before I go in? Background work
• What do I cover in the first hour on-site?
• Writing the report - what goes in, what stays out
• You mean I have to follow up?
• Life cycle of a branch audit
M. LaRae Bakerink, WBB Securities, LLC
Mary E. Cobb, M. E. Cobb Consulting
Diane P. Novak, Toyota Financial Services

IA Track ---> 9:00am — 10:30am
LAB IA/HF: Writing an ADV
• An overview of the brochure rule and regulatory requirements
• Part 2 components and examples of common errors
• Understanding SEC disclosure expectations and your disclosure responsibilities
• Does it align with your offering documents and marketing materials?
• Exercise on the writing of an ADV
Michelle L. Jacko, CSCP, Core Compliance & Legal Services, Inc.
Angela M. Mitchell, Capital Research and Management Company
Ann Marie Swanson, Aletheia Research and Management, Inc.

IA Track ---> 10:45am — 12:15pm
LAB IA/HF: Testing/Risk Assessment
• Coming up with a game plan including resources and technology
• How to do a risk assessment
• Sampling - what to pick and how many
• Case study - actually conducting a review
• Reporting the findings and doing the follow-up
Timothy B. Parker, Matthews International Capital Management, LLC

IA Track ---> 1:30pm — 3:00pm
LAB IA/HF: Managing Conflicts of Interest (Fiduciary Duty)
• Establishing an effective code of ethics, robust procedures and effective oversight
• Managing potential confidentiality and insider issues
• Side by side management of funds/client assets
• Valuation and performance oversight
• Side letters and other conflicts of interest
Craig R. Watanabe, CSCP, Penniall & Associates, Inc.
Krista Zipfel, Advisor Solutions Group, Inc.